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YCCA2120 Corporate Reputation and Crisis Communication, 6 op

Viestinnän johtaminen (JSBE), Yhteisöviestintä (VIE)

Kurssille ei voida ilmoittautua, koska se on jo vanhennettu.
Kurssin ilmoittautumisaika päättyi 18.9.17 klo 19:00.

Yleisiä tietoja

Alkaa - päättyy: 18.9.17 - 28.9.17
Ilmoittautumisaika: 2.8.17 klo 0:00 - 18.9.17 klo 19:00
Ilmoittautuminen voidaan perua 28.9.2017 klo 00:00 mennessä.
Opettaja(t): Marita Vos (marita.m.vos@jyu.fi)
Laajuus: 6 op
Kielet: opetuskielet: English; suorituskielet: English
Ilmoittautuneita: 70
Maksimi osallistujamäärä: 100
Sopii vielä: 30
Organisaatiot:Jyväskylän yliopiston kauppakorkeakoulu (JKKK), Master's Degree Programme in Corporate Environmental Management (CEMMP), Viestinnän johtaminen (JSBE) (YCC), Yhteisöviestintä (VIE) (YVI)

This course introduces processes relevant to better understand corporate reputation and crises, and teaches how to fulfil the related consultant role within the organization.

Nowadays, organisations function in a fast-changing social environment that brings challenges and shifting expectations. This calls for attention for organizational reputation and resilience, keeping an eye on evolving issues and (potential) crises. Teams look into the reputation of a chosen well-known organization, with a focus on a particular issue or crisis. Students also reflect on the literature. There is a clear student guide and a helpful Optima workspace.  

The lectures are given by prof. Marita Vos. They are condensed in 2 weeks, from 18-28 September. The first 3 class meetings have a seminar form; they consist of 4 lecture hours each, with one break in the middle. In or after the first class teams will be formed. During class there will be short assignments and discussions with neighbours, which is why we recommend that students take a seat next to (at least) one other member of their team.

The last class meeting consists of 2 lecture hours and is open to visitors also, as it celebrates the new book 'Communication in Crisis Times' that also belongs to this course. It is the 15th book written by the lecturer. This will be her last course as full professor for JYU, as she will return to the Netherlands after having worked here for 11 years (grading and doctoral student supervision will still continue). Thus, special care will be given to the lecturing of this course.  


On successful completion of this module, the student:
- understands the formation of organizational reputation among audiences
- understands the significance of crises for reputation
- is able to measure the reputation and interpret the results for strategic development of the organization.

Avoin yliopisto
Opintojakson suoritettuaan opiskelija
- ymmärtää, miten organisaation maine muodostuu yleisöjen keskuudessa
- ymmärtää kriisien merkityksen maineelle
- osaa mitata mainetta ja tehdä johtopäätöksiä organisaation strategiseksi kehittämiseksi.


First priority is given to Corporate Communication students and Organisational Communication & PR students. Second priority is given to BA students at JSBE, including exchange students. Third priority is given to other students.


Classes and group plus individual work; reading, interviewing and writing; Optima workspace.

Lectures are concentrated in 2 weeks, with after that still much time for group and individual work (deadline blogpost 16.10., and the rest 30.10.).


Lectures (attendance helps to benefit of the interaction in class for the assignment), and a written essay (actually, a case reported in a slide template that helps keep the team on track, a team blog post and comments for other teams, also an individual short essay on the course literature). 

ISBN Teoksen tiedot
9789085063094 Vos, M. & Schoemaker, H. (2006), Monitoring Public Perception of Organizations (free print books will be provided, also available free online).
9789513971472 Vos, M. (2017), Communication in Turbulent Times - Exploring Issues and Crisis Communication to Enhance Organisational Resilience (provided in free online open access).


Arvosanakohtaiset arviointikriteerit

The essay shows that the student has met the learning outcomes and is able to apply insights from the course literature to a case. This relates to the quality of the analysis presented in a researcher/consultant style, and requires a strong link to the theory discussed in the literature and in class.
In principle the work is assessed per group, but there may be deviations according to the report appendices.

[Tiivistä opetusryhmien aika- ja paikkatiedot]

Luento [ryhmien tarkat tiedot ja ilmoittautuminen]

Lectures [ryhmätiedot ja ilmoittautuminen]; ilmoittautuneita 70, maksimi 100
ilm.aika: 2.8.2017 00:00 - 18.9.2017 19:00
 PaikkaViikkoPäiväPvmKloOhjaajaLisätietojaURITapahtuman tiedotTallenne
1Ag Auditorio 338ma18.9.201715:15-18:45VosTapahtuman tiedotTallenne
2Ag Auditorio 238to21.9.201715:15-18:45VosTapahtuman tiedot
3Ag Auditorio 239ma25.9.201715:15-18:45VosTapahtuman tiedot
4Ag Auditorio 239to28.9.201715:15-16:45VosTapahtuman tiedot
5-42ma16.10.201712:15-14:00-Blog post exchangeTapahtuman tiedot