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27.3.2019 01:26

TJTS5650 Digitalization of Services, 5 op


Kurssin ilmoittautumisaika päättyi 7.1.19 klo 23:59.
Etusijalla kurssilla ovat ne, jotka ovat suorittaneet keskimäärin eniten opintopisteitä per opiskeluvuosi. Jos kahdella kurssille ilmoittautuneella on täsmälleen sama opintopistemäärä ja yhtä monta opiskeluvuotta, näiden keskinäisen järjestyksen määrää kurssille ilmoittautumisjärjestys. Lisätietoja jonotuksesta.

Yleisiä tietoja

Alkaa - päättyy: 8.1.19 - 17.5.19
Ilmoittautumisaika: 15.8.18 klo 0:00 - 7.1.19 klo 23:59
Ilmoittautuminen voidaan perua 15.1.2019 klo 23:59 mennessä.
Opettaja(t): Dicle Köse (dicle.b.kose@jyu.fi)
Wael Soliman (wael.soliman@jyu.fi)
Tuure Tuunanen (tuure.t.tuunanen@jyu.fi)
Laajuus: 5 op
Kielet: opetuskielet: English; suorituskielet: English
Ilmoittautuneita: 73
Maksimi osallistujamäärä: 50 (Jonotuskäytännöstä johtuen kurssille voidaan ilmoittautua, vaikka maksimi osallistujamäärä ylittyisikin.);
Organisaatiot:Informaatioteknologian tiedekunta (ITK), Tietojärjestelmätiede (TJT)

This course is designed to introduce students to digitalization of services both from an academic and practice point of view.

Students need to understand the nature of service research as a discipline and current research issues and themes. A number of current research areas will be identified and representative papers examined. The topics that will be covered are: service systems, servitization, embracing digital innovation in incumbent firms, digital service systems, leveraging digital technology to advance service, and digital transformation in incumbent firms. 

The reading material and lectures will provide a basic grounding for the concepts underlying the research in the discipline, which is essential if students are to succeed in completing this course. The course will also apply the theoretical concepts in practice in order to familiarize the students with the practical problems of digitalization of services in incumbent firms.


Students who successfully complete this course

  1. Will have good knowledge and understanding of research in the area of digitalization of services;
  2. Can independently acquire knowledge and critically evaluate relevant research articles in some of the leading academic journals and conference proceedings;
  3. Can apply conceptual models and methods of service digitalization in practice.

This course assumes that you have already completed your bachelor’s studies and you are currently doing your master’s or doctoral studies.

Although not a prerequisite, this course assumes that you already have basic service science knowledge, for example as introduced in the Digital Service and Innovation Design course (TJTS566). Nevertheless, some key concepts will be covered in the introductory lectures. 

This course will use a typical master’s course format. The course consists of theoretical lectures, which are followed up by group work labs. However, it is assumed that students will participate to class discussion and prepare for each of the lectures beforehand.


The course will use a typical master’s course format. The course consists of theoretical lectures, which are followed up by project workshops. However, it is assumed that students will participate to class discussion and prepare for each of the lectures beforehand. Attendance is mandatory both for lectures and workhops, therefore, it is not possible to complete the course remotely.

Kurssin työmäärä:

Online Class Quizzes    15%

Individual Assignment  15%

Group Assignment       30%

Final Exam                  40%


Alter, S. (2010). Viewing systems as services: A fresh approach in the IS field. Communications of the Association for Information Systems26(11), 195–224.

Andal-Ancion, A., Cartwright, P. A., & Yip, G. S. (2004). The digital transformation of traditional business. MIT Sloan Management Review45(2), 26–32.

Berman, S. J. (2012). Digital transformation: opportunities to create new business models. Strategy & Leadership40(2), 16–24.

Beverungen, D., Müller, O., Matzner, M., Mendling, J., & Vom Brocke, J. (2017). Conceptualizing smart service systems. Electronic Markets, 1–12. http://doi.org/10.1007/s12525-017-0270-5

Bharadwaj, A., El Sawy, O. a., Pavlou, P. a., & Venkatraman, N. (2013). Digital business strategy: Toward a next generation of insights. MIS Quarterly37(2), 471–482. http://doi.org/

Constantiou, I., Marton, A., & Tuunainen, V. K. (2017). Four models of sharing economy platforms. MIS Quarterly Executive16(4), 231–251.

Eisenmann, T., Parker, G., & Van Alstyne, M. (2006). Strategies for two-sided markets. Harvard Business Review84(10), 12. http://doi.org/10.1007/s00199-006-0114-6

Grönroos, C. (2008). Service logic revisited: who creates value? And who co‐creates? European Business Review20(4), 298–314. http://doi.org/10.1108/09555340810886585

Huang, J., Newell, S., Huang, J., & Pan, S. L. (2014). Site-shifting as the source of ambidexterity: Empirical insights from the field of ticketing. Journal of Strategic Information Systems23(1), 29–44. http://doi.org/10.1016/j.jsis.2014.01.001

Iansiti, M., & Lakhani, K. R. (2014). Digital ubiquity: How connections, sensors, and data are revolutionizing business. Harvard Business Review, (November 2014).

Kane, G. C., Palmer, D., Phillips, A. N., Kiron, D., & Buckley, N. (2017). Achieving digital maturity - Adapting your company to a changing worldMIT Sloan Management Review.

Kinnunen, R.-E., & Turunen, T. (2012). Identifying servitization capabilities of manufacturers: A conceptual model. The Journal of Applied Management and Entrepreneurship18(4), 55–78.

Lee, A. S., Thomas, M., & Baskerville, R. L. (2015). Going back to basics in design science: From the information technology artifact to the information systems artifact. Information Systems Journal25(1), 5–21.

Lerch, C., & Gotsch, M. (2015). Digitalized product-service systems in manufacturing firms: A case study analysis. Research-Technology Management58(5), 45–52.

Lusch, R. F., & Nambisan, S. (2015). Service innovation: A service-dominant-logic perspective. MIS Quarterly39(1), 155–175.

Lusch, R. F., Vargo, S. L., & Wessels, G. (2008). Toward a conceptual foundation for service science: Contributions from service-dominant logic. IBM Systems Journal47(1), 5–14.

Maglio, P. P., Vargo, S. L., Caswell, N., & Spohrer, J. (2009). The service system is the basic abstraction of service science. Information Systems and E-Business Management7(4 SPEC. ISS.), 395–406.

O’Reilly, C. a, & Tushman, M. L. (2004). The ambidextrous organization. Harvard Business Review82(4), 74–81.

Pagani, M. (2013). Digital business strategy and value creation: Framing the dynamic cycle of control points. MIS Quarterly37(2), 617–632.

Poutanen, P. K., Soliman, W., & Ståhle, P. (2015). The complexity of innovation: An assessment and review of the complexity perspective. European Journal of Innovation Management, 1–33.

Raisch, S., Birkinshaw, J., Probst, G., & Tushman, M. L. (2009). Organizational ambidexterity: Balancing exploitation and exploration for sustained performance. Organization Science20(4), 685–695. http://doi.org/10.1287/orsc.1090.0428

Soliman, W. (2013). Crowdsourcing as a sourcing strategy for the ambidextrous organization. In The XXIV ISPIM Conference - Innovating in Global Markets: Challenges for Sustainable Growth. Helsinki, Finland on 16 to 19 June 2013. http://doi.org/ISBN 978-952-265-421-2

Soliman, W., & Tuunainen, V. K. (2015). Understanding continued use of crowdsourcing systems: An interpretive study. Journal of Theoretical and Applied Electronic Commerce Research10(1), 1–18. http://doi.org/10.4067/S0718-18762015000100002

Solis, B. (2015). The six stages of digital transformation maturityAltimeter Group. Retrieved from https://www.cognizant.com/whitepapers/the-six-stages-of-digital-transformation-maturity.pdf

Teixeira, J. G., Patrício, L., Huang, K. H., Fisk, R. P., Nóbrega, L., & Constantine, L. (2017). The MINDS method: Integrating management and interaction design perspectives for service design. Journal of Service Research20(3), 240–258. http://doi.org/10.1177/1094670516680033

Tuunanen, T., & Peffers, K. (n.d.). Population Targeted Requirements Acquisition.

Vargo, S. L., & Lusch, R. F. (2004). Evolving to a New Dominant Logic for Marketing. Journal of Marketing68, 1–17.

Vargo, S. L., Maglio, P. P., & Akaka, M. A. (2008). On value and value co-creation: A service systems and service logic perspective. European Management Journal26(3), 145–152. http://doi.org/10.1016/j.emj.2008.04.003

Welch, M., & Buvat, J. (2013). Starbucks: Taking the “Starbucks Experience” DigitalCapgemini Consulting. Retrieved from http://ebooks.capgemini-consulting.com/Starbucks-taking-the-Starbucks-experience-digital/#/1/

Williams, K., Chatterjee, S., & Rossi, M. (2008). Design of emerging digital services: A taxonomy. European Journal of Information Systems17, 14.

Yoo, Y., Boland, R. J., Lyytinen, K., & Majchrzak, A. (2012). Organizing for innovation in the digitized world. Organization Science23(5), 1398–1408. http://doi.org/10.1287/orsc.1120.0771

Zhang, W., & Banerji, S. (2017). Challenges of servitization: A systematic literature review. Industrial Marketing Management65(March), 217–227.




Online Class Quizzes 15%; Individual Assignment 15%; Group Assignment 30%; Final Exam 40%

[Tiivistä opetusryhmien aika- ja paikkatiedot]

Luento [ryhmien tarkat tiedot ja ilmoittautuminen]

Luento 1 [ryhmätiedot ja ilmoittautuminen]; ilmoittautuneita 73, maksimi 200
ilm.aika: 15.8.2018 00:00 - 7.1.2019 23:59
 PaikkaViikkoPäiväPvmKloOhjaajaLisätietojaURITapahtuman tiedot
1Ag Beeta2ti8.1.201914:15-16:00-Tapahtuman tiedot
2Ag Beeta3ti15.1.201914:15-16:00-Tapahtuman tiedot
3Ag Beeta4ti22.1.201914:15-16:00-Tapahtuman tiedot
4Ag Beeta5ti29.1.201914:15-16:00-Tapahtuman tiedot
5Ag Alfa6ti5.2.201914:15-16:00-Tapahtuman tiedot
6Ag Beeta7ti12.2.201914:15-16:00-Tapahtuman tiedot
7Ag Beeta8ti19.2.201914:15-16:00-Tapahtuman tiedot
8Ag Alfa9ti26.2.201914:15-16:00-Tapahtuman tiedot
9Ag Alfa10ti5.3.201913:30-14:15SolimanTapahtuman tiedot
10Ag Alfa10ti5.3.201914:15-16:00-Tapahtuman tiedot
Luento 2 [ryhmätiedot ja ilmoittautuminen]; ilmoittautuneita 73, maksimi 200
ilm.aika: 15.8.2018 00:00 - 7.1.2019 23:59
 PaikkaViikkoPäiväPvmKloOhjaajaLisätietojaURITapahtuman tiedot
1Ag Beeta2to10.1.201910:15-12:00-Tapahtuman tiedot
2Ag Beeta3to17.1.201910:15-12:00-Tapahtuman tiedot
3Ag Beeta4to24.1.201910:15-12:00SolimanTapahtuman tiedot
4Ag Beeta5to31.1.201910:15-12:00-Tapahtuman tiedot
5Ag Beeta6to7.2.201910:15-12:00-Tapahtuman tiedot
6Ag Beeta7to14.2.201910:15-12:00-Tapahtuman tiedot
7Ag Alfa8to21.2.201910:15-12:00-Tapahtuman tiedot
8Ag Alfa9to28.2.201910:15-12:00-Tapahtuman tiedot
9Ag Alfa10ti5.3.201916:00-18:00KöseTapahtuman tiedot
10Ag Beeta10to7.3.201910:15-12:00SolimanTapahtuman tiedot

Tentti [ryhmien tarkat tiedot ja ilmoittautuminen]

Tentti 13.3.2019 [tenttiin ilmoittautuminen]; ilmoittautuneita 47, maksimi 200
ilm.aika: 11.4.2018 00:00 - 13.3.2019 16:00
 PaikkaViikkoPäiväPvmKloOhjaajaLisätietojaURITapahtuman tiedot
1Ag Auditorio 1, Martti Ahtisaari -sali, Ag Auditorio 2, Ag Auditorio 311ke13.3.201916:00-20:00Köse, Soliman, TuunanenTapahtuman tiedot
Tentti 12.4.2019 [tenttiin ilmoittautuminen]; ilmoittautuneita 10, maksimi 200
ilm.aika: 12.4.2018 00:00 - 8.4.2019 16:00
 PaikkaViikkoPäiväPvmKloOhjaajaLisätietojaURITapahtuman tiedot
1Ag Auditorio 1, Martti Ahtisaari -sali, Ag Auditorio 2, Ag Auditorio 315pe12.4.201912:00-16:00Köse, Soliman, TuunanenTapahtuman tiedot
Tentti 17.5.2019 [tenttiin ilmoittautuminen]; ilmoittautuneita 1, maksimi 200
ilm.aika: 12.4.2018 00:00 - 13.5.2019 16:00
 PaikkaViikkoPäiväPvmKloOhjaajaLisätietojaURITapahtuman tiedot
1-20pe17.5.201912:00-16:00Köse, Soliman, TuunanenTapahtuman tiedot