Markkinoinnin aineopinnot (Pääaineopiskelijoille)
Announcement:
The language used was temporarily changed. Personal information page allows you to save your language settings.Organisation: | Jyväskylä University School of Business and Economics |
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Year: | 2017-2020 |
Location: | Aktiiviset |
Further information: | |
Contents: | |
[F]Tavoitteet: | |
Minimum amount of ECTS credits: |
36 |
Code: | YMAAIP |
Level: | Subject studies |
Type: | For major subject students |
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Study module elements
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! Pakolliset opinnot, 22 ECTS
- ! YMAA2110 Consumer Behavior (6 ECTS cr.)
- ! YMAA2120 Managing Customer Relationships and Services (6 ECTS cr.)
- ! YMAA1920 Bachelor level research tutorial and bachelor's thesis (10 ECTS cr.)
- ! JSBA1920 Maturity Test (0 ECTS cr.)
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! Valinnaiset opinnot, 14 ECTS
- YMAA2130 Marketing management (5 ECTS cr.)
- YMAA2140 International Marketing (5 ECTS cr.)
- YMAA2150 Productisation and Selling (5 ECTS cr.)
- YMAA2160 Marketing Research (5 ECTS cr.)
- YMAA2170 Social Marketing (4 - 6 ECTS cr.)
- YCCA2130 Media relations (5 ECTS cr.)
- YCCA2140 Stakeholder Expectation Management (5 ECTS cr.)
!
= this element has been marked obligatory
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