Yrityksen taloustieteiden kandidaattiohjelma, viestinnän johtamisen opintosuunta
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The language used was temporarily changed. Personal information page allows you to save your language settings.Organisation: | Corporate Communication (JSBE) |
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Year: | 2017-2020 |
Location: | Aktiiviset |
Further information: | |
Contents: | |
[F]Tavoitteet: | |
Minimum amount of ECTS credits: |
180 |
[F]Tutkinnon taso: | Bachelor |
Degree name: | Bachelor of Science (Economics and Business Administration) |
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Degree structure elements
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! Liiketoimintaosaamisen perusopinnot, 28 ECTS [Näytä]
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! Pakolliset opinnot, 28 ECTS
- ! YTTP1110 Introduction to Management and Leadership (5 ECTS cr.)
- ! YTTP1120 Introduction to Marketing (5 ECTS cr.)
- ! YTTP1130 Introduction to Accounting (5 ECTS cr.)
- ! YTTP1140 Introduction to Entrepreneurship (5 ECTS cr.)
- ! YTTP1150 Introduction to Corporate Communication (5 ECTS cr.)
- ! YTTP1160 Basic Business Studies in Practice (3 ECTS cr.)
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! Pakolliset opinnot, 28 ECTS
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! Viestinnän johtamisen aineopinnot, 35 ECTS [Näytä]
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! Pakolliset opinnot, 27 ECTS
- ! YCCA2110 Corporate Communication Theories and Content Production (6 ECTS cr.)
- ! YCCA2120 Corporate Reputation and Crisis Communication (6 ECTS cr.)
- ! YCCA2130 Media relations (5 ECTS cr.)
- ! YCCA1920 Bachelor's Level Research Tutorial and Bachelor's Thesis (10 ECTS cr.)
- ! JSBA1920 Maturity Test (0 ECTS cr.)
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! Valinnaiset opinnot, 8 ECTS
- YCCA2140 Stakeholder Expectation Management (5 ECTS cr.)
- YCCA7130 Working life project in Corporate Communication (4 - 8 ECTS cr.)
- YJOA2110 Human Resource Management (6 ECTS cr.)
- YJOA2130 Management and Personnel Training and Development (6 ECTS cr.)
- YJOA2140 Business and Leadership Ethics (5 ECTS cr.)
- YMAA2110 Consumer Behavior (6 ECTS cr.)
- YMAA2140 International Marketing (5 ECTS cr.)
- YMAA2150 Productisation and Selling (5 ECTS cr.)
- YMAA2160 Marketing Research (5 ECTS cr.)
- YMAA2170 Social Marketing (4 - 6 ECTS cr.)
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! Pakolliset opinnot, 27 ECTS
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! Muut yhteiset opinnot, 63 ECTS
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! Muut pakolliset kauppatieteelliset opinnot, 35 ECTS
- ! JSBP5110 Introduction to Responsible Business (4 ECTS cr.)
- ! YJOA3110 Strategic Management (6 ECTS cr.)
- ! YMAA2120 Managing Customer Relationships and Services (6 ECTS cr.)
- ! YLAA3110 Financial Accounting (6 ECTS cr.)
- ! KTTP2110 Basics of Economics (8 ECTS cr.)
- ! KAOP1110 Introduction to Civil and Property Law (5 ECTS cr.)
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! Yleisopinnot, 28 ECTS
- ! JSBY6110 Orientation to university studies (1 ECTS cr.)
- ! LIB1THP Introduction to Information Seeking (1 ECTS cr.)
- ! HYVY001 Brush up your Academic Learning - Skills over Credits (2 ECTS cr.)
- ! JSBY1210 Brush up your Mathematics (4 ECTS cr.)
- ! JSBY1220 Mathematics for Business and Economics 1 (4 ECTS cr.)
- ! JSBY1250 Using Spreadsheet and Database Programs (3 ECTS cr.)
- ! JSBY1260 Quantitative Methods and SPSS (4 ECTS cr.)
- ! ITKP101 Computer and Data Networks as Tools (2 ECTS cr.)
- ! JSBA1110 Method studies (6 ECTS cr.)
- ! JSBA1120 Methods of Data Collecting (1 ECTS cr.)
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! Muut pakolliset kauppatieteelliset opinnot, 35 ECTS
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! Language and Communication Studies, 20 ECTS [Näytä]
- ! XYHT1000 Academic Literacies (3 ECTS cr.)
- ! XYHT1001 Multilingual Interaction (6 ECTS cr.)
- ! XYHT1002 Research Communication (4 ECTS cr.)
- ! Toinen vieras kieli, 5 ECTS
- ! Valinnaiset viestintä- ja kieliopinnot, 2 ECTS
- ! Elective Studies, 34 ECTS
!
= this element has been marked obligatory
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