Master's Degree Programme in Digital Marketing and Corporate Communication
Announcement:
The language used was temporarily changed. Personal information page allows you to save your language settings.Organisation: | Jyväskylä University School of Business and Economics |
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Year: | 2017-2020 |
Location: | Aktiiviset |
Further information: | |
Contents: | |
[F]Tavoitteet: | |
Minimum amount of ECTS credits: |
120 |
[F]Tutkinnon taso: | [F]Maisteri |
Degree name: |
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Degree structure elements
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! Advanced Studies in Digital Marketing and Corporate Communication, 80 ECTS [Näytä]
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! Compulsory Studies, 80 ECTS
- ! YMAS2160 Managing Customer Relationships (6 ECTS cr.)
- ! YCCS3110 Digital Interaction (6 ECTS cr.)
- ! YMAS3110 Information Technology Acceptance and Digital Technology User (6 ECTS cr.)
- ! YMAS3120 Digital Marketing Communication (6 ECTS cr.)
- ! YMAS3130 Digital Marketing Management and Planning (6 ECTS cr.)
- ! YMAS3140 Digital Marketing in Action (8 ECTS cr.)
- ! JSBS1110 Research Methodology (4 ECTS cr.)
- ! YMAS1930 Master Level Research Tutorial (3 ECTS cr.)
- ! YMAS1940 Master's Thesis (35 ECTS cr.)
- ! JSBS1940 Maturity Test (0 ECTS cr.)
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! Compulsory Studies, 80 ECTS
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! Other Common Studies, 8 ECTS
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! General Studies, 1 ECTS
- ! JSBY6210 Introduction to Master's Programmes (1 ECTS cr.)
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! Language Studies, 7 ECTS
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! Compulsory Language Studies, 4 ECTS
- ! XENX009 Integrated Research Communication (4 - 5 ECTS cr.)
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! Optional Language Studies, 3 ECTS
- XENT1000 Academic Literacies (3 ECTS cr.)
- XSU0005 Finnish for Foreigners 1 (5 ECTS cr.)
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! Compulsory Language Studies, 4 ECTS
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! General Studies, 1 ECTS
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! Elective Studies, 30 ECTS
- Individually selected studies. Elective studies can be a mix of courses from various fields. Each students is free to choose any courses according to his/her interests offered by the University of Jyväskylä. These include but are not limited to: •Other business fields (e.g., accounting, management and leadership and finance) •Information technology (highly recommended) •Communication •Statistics •Sports and Health Sciences
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= this element has been marked obligatory
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