Advanced Studies in Digital Marketing and Corporate Communication (Pääaineopiskelijoille)
Announcement:
The language used was temporarily changed. Personal information page allows you to save your language settings.Organisation: | Jyväskylä University School of Business and Economics |
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Year: | 2017-2020 |
Location: | Aktiiviset |
Further information: | |
Contents: | |
[F]Tavoitteet: | |
Minimum amount of ECTS credits: |
80 |
Code: | DMCSYV |
Level: | Advanced studies |
Type: | For major subject students |
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Study module elements
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! Compulsory Studies, 80 ECTS
- ! YMAS2160 Managing Customer Relationships (6 ECTS cr.)
- ! YCCS3110 Digital Interaction (6 ECTS cr.)
- ! YMAS3110 Information Technology Acceptance and Digital Technology User (6 ECTS cr.)
- ! YMAS3120 Digital Marketing Communication (6 ECTS cr.)
- ! YMAS3130 Digital Marketing Management and Planning (6 ECTS cr.)
- ! YMAS3140 Digital Marketing in Action (8 ECTS cr.)
- ! JSBS1110 Research Methodology (4 ECTS cr.)
- ! YMAS1930 Master Level Research Tutorial (3 ECTS cr.)
- ! YMAS1940 Master's Thesis (35 ECTS cr.)
- ! JSBS1940 Maturity Test (0 ECTS cr.)
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= this element has been marked obligatory
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